Nestle Melt therapy
Project Details
We commissioned custom marshmallows featuring all the stressful things from the past few years which people can melt away in a cup of Carnation hot chocolate. This project featured both a digital component, where Canadians across the country could order their favourite marshmallows and melt away their problems at home; and a live experience, where we created a Carnation Cafe for an in person touch. The experience was a resounding success garnering line ups, and selling out online in less than a weekend. We produced all aspects of this campaign including illustration, content creation, experiential design, and fulfillment.
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Experiential & Digital